Introduction
Did you know the global pet accessories market is expected to hit $50.71 billion by 2032? That’s a huge chance for pet brands to stand out! Take POP MART, a Chinese toy company, and its cute character Labubu—they’ve won fans worldwide with clever designs and smart marketing. Pet product brands can use their tricks to grow big, too. This article, brought to you by Bestone Inc., dives into six key strategies inspired by their success. From collectible pet toys to tech gadgets, we’ll show you how to connect with modern pet owners and boost your business. Let’s jump in!
Why This Matters: The pet industry is growing fast, and pet owners are ready to spend on fun, premium products. POP MART’s net income jumped 188% in 2024, hitting $1.8 billion in sales. That shows how powerful these ideas can be!
Collectible Pet Products
The Power of Surprise
POP MART’s blind box idea—where you don’t know what toy you’ll get—makes opening each box exciting. Pet brands can copy this with limited-edition toys or collars. Imagine a mystery pet toy series that gets pet owners hooked, just like Labubu fans can’t stop collecting!
Why It Works
The pet accessories market is set to grow from $26.45 billion in 2023 to $50.71 billion by 2032, with a 7.5% yearly rise. People love special items! For example, a brand could team up with an artist for unique custom dog leashes that feel one-of-a-kind.
According to NBC News, “The Monsters franchise, which includes Labubu, generated over $419 million in earnings in 2024, marking a staggering 726.6% increase from the previous year.” This proves collectibles can bring huge profits!
How to Start
Try small batches of special pet products, like numbered collars or toys with rare designs. Scarcity makes them feel valuable.
“The enthusiasm and demand for Labubu that we have observed in recent months, particularly with the Into Energy launch, have exceeded our expectations!” — Emily Brough, Licensing Director for Pop Mart North America
Pet brands can tap into this excitement, too!
Social Media Marketing
Going Viral
LABUBU blew up on TikTok thanks to stars like Rihanna sharing their love for it. Pet brands can do this, too! In 2025, pet-related TikTok videos got over 386 million views. That’s a big audience waiting for your products.
Partner with Influencers
Team up with pet influencers like @Nala_Cat, who has 4.4 million Instagram followers. A post about your dog harnesses could reach tons of pet lovers fast. Plus, it’s cheap—ads on social media cost just $3.13 per click on average.
Get Fans Involved
Ask pet owners to share pics of their pets with your gear using a hashtag like #PetLoversUnite. It’s free marketing! Start a challenge, like showing off tricks in your summer dog accessories, to get people talking.
Pet Industry Trends reports, “The average cost per click for pet care ads is $3.13 in 2025.” That’s an affordable way to reach your crowd!
Expanding Product Lines
Branching Out
POP MART went beyond toys to jewelry with Popop stores. Pet brands can grow by adding new stuff like pet clothes or tech. The pet clothing market will hit $8.97 billion by 2032, and pet tech could reach $41.3 billion!
Hot Categories
Luxury brands like Louis Vuitton make fancy pet gear. You could try eco-friendly pet fashion—over 50% of pet owners want sustainable options. Tech like GPS collars is big, too.
Action Steps
Launch a line of green pet clothes or a smart toy.
“Humanization has been a trend for the last decade. As Gen Z and millennials become a greater proportion of pet parents, that creates upward pressure on premiumization” — Ron Coughlin, CEO of Petco
Design and Aesthetics
Look Good, Work Well
Labubu’s quirky look grabs attention. Pet products need style and use—like a cool pet bed that fits home decor. The pet furniture market hit $5.13 billion in 2025, showing people want pretty and practical.
Customization Wins
Personalized items, like custom harnesses, make pet owners happy. Add names or fun patterns. Over 52% of buyers pick sustainable materials, so use eco-friendly fabrics.
Design Tips
Create a pet bed that matches trendy home styles.
“Pet owners increasingly seek stylish accessories that reflect their personal fashion preferences” — Trend Hunter analysis
Blend fashion and function for a hit product.
Pet Age says, “52% of pet owners prioritize sustainable materials in 2024.” Go green to stand out!
Building Brand Communities
Create a Fan Club
POP MART has collectors who love their toys. Pet brands can build groups, too. Host events or webinars about pet training to bring people together.
Use Social Media
Active Instagram or TikTok pages keep fans close. Share pet pics or run contests. Gen Z pet owners (up 11% in 2025) love brands that feel friendly and fun.
Loyalty Pays Off
Start a club with perks like early product access.
“Gen Z looks to visual platforms like TikTok, YouTube, and Instagram to learn about new pet products” — Ingrid Chu, VP of Insights and Research, APPA
Build a community that lasts.
Technology Integration
Smart Pet Gear
Tech is huge in pets! The pet tech market will grow to $41.3 billion by 2032. Think GPS collars or toys that play with pets when owners are out.
Top Tech Ideas
Products like FitBark track health, while AI pet tech is rising. Wearable tech could hit $6.88 billion by 2030. Make collectible versions for extra buzz!
Get Started
Develop a smart LED collar or interactive toy.
“AI technology is increasingly being leveraged by brands for manufacturing, product innovation, and customer experience” — Clarkston Consulting Pet Food Report
Tech keeps pets and owners happy.
Grand View Research predicts, “Wearable pet tech is forecasted to generate $6.88 billion by 2030 with a CAGR of 14.3%.” That’s a big future!
People Also Ask
What Makes POP MART and Labubu So Popular?
Their cool designs, surprise boxes, and social media hype make them stars. Labubu’s charm works for all ages, and celebrity posts spread the word fast.
How Can Pet Brands Create Viral Products Like Labubu?
Use unique designs, limited runs, and influencers. Encourage fans to share with hashtags on pet blogs.
What Are the Top Pet Fashion Trends for 2025?
Luxury looks, green materials, and tech gear like 2025 dog apparel trends are hot. Think stylish and smart!
Conclusion
POP MART and Labubu show how to win big with collectibles, social media, new products, great design, communities, and tech. The pet market is ready—$152 billion in U.S. sales in 2024 proves it! Start with one idea, like a special toy or TikTok challenge, and watch your brand grow. For top-quality pet gear to bring these strategies to life, visit Bestone Inc.. Let’s make pet owners wag their tails with excitement—start today!
